The Pitch.
We’re building a new kind of entertainment experience—merging the excitement of target shooting with the competitive world of gaming. Through StartEngine, anyone can invest in Level Up Live with a minimum of $200, joining us as we redefine sports entertainment.
We combined the physical thrill of shooting sports with the immersive fun of gaming to create a unique, engaging experience. After 15 months of beta testing with hundreds of users, we’ve shown that the Level Up Live Experience is not only addictive but also highly profitable. Gamifying target shooting keeps players engaged longer, increasing revenue per visit. With real-time scoring and leaderboards, players challenge friends and family, often firing over 500 rounds in a 2-hour session. Thanks to Airsoft, our cost for these rounds is less than $1, allowing us to provide maximum action and value while maintaining gross margins of 75% or more.
We’re excited to share this journey—let’s bring a new level of sports entertainment to life, together!
The Problem & Our Solution
Scalable, Inclusive, and Profitable
The Problem.
Our Solution.
What Sets Us Apart.
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Lack of Innovation: Traditional shooting sports have seen very little change over the years.
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Outdated & Restrictive: Often, these traditional ranges are outdated, restrictive, and fail to engage a wide audience.
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Alienating Elements: Environments in traditional range that use human-likeness targets and firearms create barriers for many who seek a safer, more inclusive, and modern entertainment option.
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The Need: The demand for a tech-driven, immersive alternative has never been greater.
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Cutting-Edge & Safe: We provide a safe, family-friendly solution through our patented technology.
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Key Features:
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Live-action shooting combined with real-time scoring, gamification, and multiplayer experiences.
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With over 120 proprietary innovations and four patents, we're able to deliver:
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Closed-loop control system
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3D mapping
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Smart targets
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Accessible & Exhilarating: We’ve transformed shooting sports into an exciting, accessible experience for a modern, tech-savvy audience.
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Commitment to Safety & Inclusivity:
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We don’t use retail guns, replica guns, or human-likeness targets, ensuring a non-violent, family-friendly environment.
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Our destination-based system keeps all Airsoft guns on-site, allowing us to operate in regions where traditional shooting sports face restrictions.
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Globally Scalable:
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Our model is designed for global expansion, making the experience accessible to a diverse and international audience.
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Strong Financial Returns:
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Each Zone accommodates up to 16 players, estimated to generate over $1 million annually with gross margins of 85-88%.
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With customizable gameplay and variable pricing, we can optimize operations, forecasting $1.15M annually at just 53% productivity.
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Why Market & Our Traction
Patented Systems for a Wide Audience
Seizing a Global Opportunity
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The global market for shooting sports entertainment is ready for innovation, and Level Up Live is leading this transformation.
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With the legal framework for air soft established in key regions such as the U.S., Canada, Western Europe, and pan-Asia, we are uniquely positioned to tap into this untapped global potential.
Why the Timing is Right
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Recent Trends show growing demand for experience-based entertainment:
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In the U.S., TopGolf has shown that consumers crave experiences that blend technology, physical activity, and social engagement.
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Level Up Live offers a similar fresh, immersive experience for shooting sports, using cutting-edge technology like real-time scoring, gamification, and multiplayer features.
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We address a key gap by modernizing shooting sports to appeal to today’s sophisticated, tech-driven consumers.
Proof of Concept & Future Potential
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Early Traction:
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As shooting sports participation rises—up 51% in the U.S. from 2009 to 2018—consumer preferences are shifting toward new, immersive experiences.
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Level Up Live attracts a younger, urban audience that values safety, innovation, and social interaction.
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Diverse Demographics:
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47% of our target market are women, compared to just 22% at traditional shooting ranges.
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80% of our audience experienced shooting sports for the first time after age 18, making us appealing to both new and experienced participants.
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The Opportunity Ahead
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These metrics and broader trends in consumer sports entertainment and training markets, both domestically and internationally, show that Level Up Live has the potential to revolutionize the way the world engages with shooting sports.
WHY INVEST
The Next Big Thing in Sports Entertainment
The reasons to invest in Level Up Live are simple:
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We offering something that the market wants. People love to play, build real skills and complete at Level Up Live, not just once but again and again.
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Our market opportunity is global because our use air soft equipment and an arrive-and-participate model that is legal in all but a few countries around the world.
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Our proprietary technology, which includes electronics, software, sensors, gaming, audiovisual, and AI is proprietary and covered by the growing number of patents.
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We can adapt and optimize our immersive shooting experience technology for law enforcement, military and security training, giving us another large and global market opportunity.
